Kinetic Vision
Kinetic Vision is a motion-design studio that had outgrown its showreel site. Great work was buried in Vimeo links; clients could not tell what the studio actually offered.
The challenge
Turn a portfolio into a business-development tool: show range, explain services and make contacting them irresistible.
The approach
As creative director I set the concept — "work that moves, in every sense" — then directed identity, site and launch film around it. Case studies lead with outcomes, process films show the craft, and every page ends with a reason to talk.
What the project included
- Creative platform. Positioning, narrative and the launch concept across site and film.
- Identity refresh. Kinetic mark, motion principles and a showreel-first homepage.
- Case system. Repeatable case template with outcomes, process films and credits.
- Launch. Premiere event, press kit and a new-business one-pager for outreach.
What changed
Inbound briefs became sharper, average budgets rose, and the studio stopped competing on showreels alone. The site still anchors every pitch two years on.
Client: Kinetic Vision Studio · Year: 2022 · Scope: Creative Direction
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