Art Direction
Campaigns, shoots and stories with a point of view. Art direction is the difference between assets and a story. I set the visual concept for campaigns, lookbooks and launches — then direct photographers, stylists and designers so everything points the same way.
Why it matters
Most brands have plenty of content and no direction. Shoots drift, feeds clash and launches feel stitched together. My job is to decide what the world of the brand looks like, write it down so anyone can follow it, and stay on set or on call until it exists.
How I work
You get a creative platform first — references, rules and a shot list — then direction through production and a ruthless edit afterwards. The result is a library of imagery that works as hard on a billboard as in a story.
What's included
- Creative platform. Concept, references, color and type rules for the campaign.
- Shoot direction. Casting input, set direction and on-the-day decisions.
- Edit & rollout. Image edit, crops for every channel and a launch sequence.
Four steps, no theatre
Discover
I learn the brand, the audience and what success looks like.
Define
A concept deck you can react to — clear enough to argue with.
Direct
Production, shoots and design reviews under one eye.
Deliver
Final assets, guidelines and a library that keeps giving.
Asked often
Do you shoot, or only direct?
I direct. I bring trusted photographers and stylists, or work happily with your team — either way, one vision runs the shoot.
How far ahead should we book?
Campaigns need four to six weeks from concept to final assets. Smaller stories can turn around in two.
Can this combine with another service?
Often, yes — branding with web design is the most common pairing. Combined projects get one plan, one timeline and one point of contact.
Other services
ALL FOCUS AREASStart with a free call.
Twenty minutes, no pitch. Bring your goals and your doubts — you'll leave with a clear next step.