Elevate Medical
Elevate Medical is a private clinic group with three London sites and a reputation for calm, unhurried care. Their old website felt like the opposite — dense, clinical and hard to navigate on a phone.
The challenge
Bookings were leaking to competitors because patients could not find prices, practitioners or available slots. The brief was to rebuild trust online: a site that feels like walking into the clinic itself.
The approach
I led discovery with front-desk staff and patients, then designed a quiet, spacious interface around three jobs: find a treatment, meet the practitioner, book in under a minute. A restrained palette, generous whitespace and plain-English medical copy do the heavy lifting.
What the project included
- Discovery & content audit. Interviews with staff and patients, analytics review and a full rewrite of 40+ treatment pages.
- UX & interface design. Booking-led sitemap, practitioner profiles and a three-step appointment flow.
- Design system. Type scale, component library and motion rules the in-house team still uses.
- Launch & handover. Build supervision, accessibility pass and editor training for the clinic staff.
What changed
Since launch the clinic reports steadier online bookings, fewer phone queries about prices, and a site the practitioners are proud to link to. The design system now covers all three sites and their patient portal.
Client: Elevate Medical Group · Year: 2024 · Scope: Web Design
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